Six Things to Remember During Your First Instagram Takeover

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OH HEY! My name is Rebecca and I blog about healthy living in a world full of food over at  When I was invited to take over the Healthy Living Blogs Instagram account, I was THRILLED but terrified having never done an IG Takeover before. It turned out to be SO MUCH FUN. I made a bunch of new friends and got to use IG in a way I hadn’t before. In fact, posting on the HLBlogs IG account helped me realize that I wanted to start incorporating different types of posts into my own feed. (I’ll expand on that more in a sec.) After my Insta takeover, I was asked to share tips for executing your first takeover. Since I’m now obviously a professional, here are six things to remember during your first IG Takeover.

Introduce Yourself and Set Expectations–  Probably the most important first step is to introduce yourself in your first post. And and I’m not talking, hey, I’m Rebecca and that’s it. I’m talking a full bio. Then follow up with what you plan to post for the day.  This will give the account’s followers a reason to follow along with your day.

Here was my first post on the HLBlogs account:

Hey friends! I’m super thrilled and honored to take over the @hlblogs account today for the new #TakeoverTuesday series! . Some of you might already know me, but for those who don’t, Hi! I’m (Rosey) Rebecca (@rosey_rebecca)! Rosey because when I stated my blog ( in 2009 my middle name was Rose and now, since getting married in 2016, my last name is Rose too! Yes, my name is Rebecca Rose Rose. But you can call me Rosey, most people on the internet do. . I started my blog in 2009 to document my weight loss journey. Since then it’s morphed into more of a healthy lifestyle blog, with a heavy focus on EATING, because it’s what I love to do! I also like to stay fit so I try to balance my love of #vegetarian food with a healthy dose of weight lifting, hiking and yoga. . I’m originally from New York but my husband Jeff and I moved to #Asheville, North Carolina about 2.5 years ago, where we live with our cat Aslan in our recently purchased 80-year-old home! . I have a bunch of fun things planned for today and I can’t wait to share them with you in the @hlblogs feed and stories! Thanks again to Heather for the opportunity to show the HLblog world how I #bloghealthy!

A post shared by Healthy Living Blogs Team (@hlblogs) on

Know the account’s focus and followers –  I post a lot about food on my own account, but I know that the HLBlogs account focuses more on daily wellness, so I tailored my posts to appeal to their followers. Instead of just saying, hey, here’s what I ate all day (like I usually do on my feed), I posted more about my daily outings. I posed about a drive on the Blue Ridge Parkway and talked about all the hiking trails in my area. I also posted a video of my workout that evening. Knowing your audience is so important.

Since posting more about my day to day life on the HLBlogs feed, I’ve decided to expand my feed to do the same. It’s still heavily focused on food but I’ve thrown a bunch more pics of me and my workouts in there too. I think it’s awesome that a IG takeover helped me learn something about myself and where I want to go with my IG account/blog as well.

Space your posts out – The DITL takeover includes a range of updates during the day. This was a bit of a challenge for me because I usually only post once or twice a day on my own feed. Still, I know how annoying it can be to have one account flood your IG home page with posts all at once, so I made sure to space mine out. I posted four times, morning, early afternoon, late afternoon, and the evening. Each time I posted I made sure to briefly reintroduce myself so everyone knew it was still me and not the HLBlogs moderators.

Hey again! @rosey_rebecca here! . I’m so lucky to live in a city that takes food as seriously as I do. I’ve been a #vegetarian for eight years and #Asheville is by far the most vegetarian-friendly place I’ve ever lived. I also have a bit of a crush on @Michael.pollan, whose motto is “Eat Food, Not Too Much, Mostly Plants.” I try to live by that real food philosophy daily. . It’s not hard to do with restaurants like @sunnypointcafe, which sources its food locally and even grows some of its own food in its onsite garden. The other thing I truly love about Asheville is that local businesses support other local businesses. Most of the restaurants in town source from the same farms and vendors. Community is super important In Asheville, especially with regard to food. . Sunny Point is one of my favorite places to grab breakfast in Asheville. The atmosphere is great (see the @hlblogs story!), the service is friendly and the food is always so, so delicious. So when I asked my friend @hollyaracich to join me for breakfast this morning, she didn’t hesitate one bit. She even took a picture of me taking a picture so I can show you how I ‘gram! . #bloghealthy #takeovertuesday

A post shared by Healthy Living Blogs Team (@hlblogs) on

Utilize Stories – I don’t know about you guys but I LOVE posting in stories. And, guess what, people love watching stories too! Make sure to introduce yourself again in the stories. If you’re using hashtags in your stories, accounts that might not be following the account you’re posting on might see your story, so it’s important tag yourself in each story you share. To see how I utilized the HLBlogs stories, check out the highlights on their feed.

Tell Your Followers About Your Takeover- Make sure you post on your own feed about your takeover. So many of my own followers hopped over to the HLBlogs feed to follow my day. In fact, this very tip is how I realized that my followers would be more interested in seeing posts about things other than food on my feed.

Have so much fun! Most of all, have fun! The account you’re taking over asked you to do so because they like you and your feed, so don’t stress. I really enjoyed engaging with a new audience and meeting some new IGers. Just do you and I’m sure you’ll do just fine!

There you have it. Six things to remember during your first IG Takeover. I hope you found this post helpful. Thanks to Healthy Living Blogs for the opportunity! If you’d like to follow me, I’m @rosey_rebecca on IG. Hope to see ya there!



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