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I’m sure a lot of you bloggers are aware of the important role social media plays in promoting and growing your blog’s audience, but do you know how to maximize your reach? I’m here to provide a little insight (pun intended) on how to find the best days and times to post from your blog fan page to reach and engage your fans the most.
So first things first, you’ll need a fan page. If you don’t have a fan page setup for your blog yet you’ll need to start with that, which is another tutorial for someone else. If you do have a blog fan page, make sure you are an admin for it or else you won’t be able to access any of these features.
Now that we get that squared away with, head on over to your fan page, and click the ‘page settings’ icon, which is the one that looks like a gear towards the right-hand side of the screen, and select ‘view insights’.
Once you’re there, click on the ‘posts’ tab, followed by the ‘when your fans are online’ tab.
This is where the magic happens. Much like google analytics or jetpack for you wordpress users, this tells you the days of the week that most of your fans are on facebook. Not only that, it also tells you the times of the day that most of them are on, which can help you determine the best time to post to maximize the amount of fans that will see it.
Let’s dive a little deeper. If you head over to the ‘times’ section, this will show you the breakdown of how many fans were on each hour of the day. If you hover over a certain time on the graph, it will display the exact number of fans who were online at that time. As you can see below, most of my fans are online at 8PM.
If you hop over to the ‘days’ section, it will show you which day of the week had the most traffic much similar to the hourly data. As shown below, most of my fans are online on Saturdays (Just a wild guess, but I bet pinterest has pretty similar results). If you combine both of these outcomes, Boom! You’re in maximized audience reach territory. Who knew facebook stalking could reach a whole other level.
Now all this info would be more than enough to wet your whistle for FB posting, but wait..there’s more! By clicking on the ‘posts’ tab followed by ‘best post types’. This will tell you which types of post are the most or least popular such as a status, link, or photo post. It also tells you how many fans you reached AND how many engaged with the post such as commenting or sharing. This can help you choose which types of posts to do more often. As you can see below, I reach the most with ‘status’ posts, but get the most engagement from ‘link’ posts, which for the most part are in status updates anyways.
Now you know how to choose which types of posts, what day of the week, and what time of the day in order to get the most bang for your book (Facebook that is). Feel free to contact me with any other questions or comments at firstname.lastname@example.org.