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Hey everyone! I’m Heather from Better With Veggies and I’m excited to share with you some tips on adding more Vlogging to your blogs.
The last weekend of January, I attended FoodBlogSouth in Birmingham, Alabama. One of the sessions I really enjoyed was about Video Blogging (Vlogging), hosted by Jay Ducote of BiteandBooze.com. I have done a few videos on my blog, but hadn’t realized the potential and importance of incorporating videos into my posts before this session.
Videos help build relationships with your readers, it shares more of your personality than writing alone. It allows readers to see your body language, hear the tone in your voice, and connect with you through the video.
Video can capture a process more completely than traditional blogging. Instead of simply sharing the recipe of your latest food creation, imagine demonstrating the cooking techniques used in that recipe in a short video. Where you might explain a workout sequence, you can share a video demonstrating the moves with proper form for your readers. How about a product review showing you using the product, instead of just listing the pros and cons on the page?
Videos are easily shared with “Share” links built into many video sites. the snapshot below is from YouTube, which allows viewers to react or share while watching the video. This also allows potential readers to find my video on YouTube and discover your blog through the video.
Tips & Suggestions
Are you ready to shoot your first video or commit to more regular videos in your posts? Here are a few tips to keep in mind.
Remember that many of the tools we already have allow for video capabilities, so you don’t need to rush out an buy a video camera to get started. Many of us already have smartphones (iPhone, Android, etc), which have built in video capabilities (including direct upload to your favorite video sharing site). Also check your computer to see if you have a built-in webcam on the top of your monitor, many newer models include those cameras as standard.
If you’re using a smartphone, always shoot your videos holding the phone horizontally. This will avoid the ugly black bars surrounding your videos when viewed in most video players.
Videos are typically viewed with a short attention span. Statistics show that you lose over 10% of your viewers in less than 10 seconds; and over 50% in less than 60 seconds. Keep that in mind when shooting your video – why will someone keep watching?
Remember your readers who can’t view video and publish some content for them, as well. Many people read blogs at work, where video sharing sites might be blocked from view. Keep this in mind and offer something to keep them interested (and encourage them to come back and view your video later).
I hope you have learned something new about vlogging and that you’ll try adding a few videos to your own site. I know I have plans to add more videos to my posts in the future! I’d love to hear your experiences or any questions you may have at email@example.com.