Every week, we share one of our favorite ‘how-to’ posts about blogging, social media, and the community we LOVE to love. Our desire is you consider HLB a resource in your efforts to blog BETTER – we want to be stronger bloggers ourselves, and we see the desire for stronger posts and cleaner designs. We understand wanting to know the BEST plug-ins, aps, programs, and resources to keep your site in tip top shape. And nothing makes us nerd-out more than getting super meta about all things blog-world. We’re not experts, we’re simply bloggers ourselves – sharing our own experiences, tips and tricks of the trade each Thursday with a BTT post. We welcome your questions, your suggestions for future topics, and your ‘how-to’ post recommendations at firstname.lastname@example.org!
Hey everyone! I’m Laura from Becoming the Odd Duck and I’m super honored and excited to be posting a blog tip today on HLB!
Today my tip is for you to start shooting videos to post on your blog. I’m sure you’ve seen other bloggers post videos – some you may have watched and others you may have not. I understand that often when we catch up on blogs, we simply don’t have the time or capacity to watch a video. But don’t let that minor detail keep you from posting videos.
Videos are great for your blog for three main reasons:
1. Videos let your readers get to know you on another level. I know I read blogs and despite the website featuring a picture, I wonder what that blogger is like in person. What are their mannerisms? Do they have an accent? Are they calm or bubbly when speaking?
When you post a video – you allow your readers to connect with you and understand exactly who you are. They are able to feel like they know you on a personal level and it can improve the bond they have with your blog.
Here’s the picture of me from my about page on my blog. Does this picture convey to you who I am in “real life”?
2. Shooting a video is much easier than writing. I’ll admit writing is cumbersome for me at times. There are some topics I discuss that take me an hour to write. However, if I shoot a video it takes me the duration of the video and possibly some time to edit. Don’t forget that uploading your videos can take a little time, but its passive time and time you can use to do something else.
Also on the topic of easier – isn’t it much easier to show someone how to do something rather than try to explain it in written text? Teaching someone to cut an onion or complete a proper pushup takes much less time on video than it does in text.
3. Posting videos gives your blog new exposure. Whether you upload your videos to youtube, vimeo or flickr – all those sites will also share your video with their users. People who do not even read your blog will be able to search topics that pull up your videos (if you share them publicly). As long as you market your blog address in these videos or in the text, people will be able to find your blog! Thus, you receive increased readership on your blog without extra work.
I hope you all consider adding videos to your blogs! I have recently starting posting cooking tutorials for recipes on my blog and I really appreciate the great feedback I receive from my readers about these videos!
If you have any questions regarding videos on your blog, please shoot me an email!